2016年10月16日,曾明发受邀参加云栖大会,讲述他关于高血压云服务生态的健康梦。
三年前,康康血压诞生了,专注于高血压管理的设备。据曾明发介绍:“一开始我们做随身的动态血压计开始,即智能硬件,然后延伸到刚刚成立的慢病管理互联网医院、高血压管家以及跟保险公司合作的互联网金融的创新模式。”
作为国内高血压慢病管理的先行者,康康血压始终走在最前面。目前是一家由发改委、国家中医药管理局生物医药基金和知名上市公司以岭药业战略投资的国家级高新技术企业。团队拥有互联网、医疗、软硬件和大数据专业的实力和背景。
3亿高血压用户的健康需求
可以说,高血压是国内第一大慢性病。截止目前,我国有3亿高血压患者,也就是说每4个成年人中,就有一个人是高血压患者。由高血压引发的死亡人数中,其中每4个死亡人口中,就有一个人死于高血压引起的疾病;每年有超过250万人死于高血压引起的疾病。
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那么,高血压并发症有哪些?其一,心脏并发症,如左心室肥厚、心绞痛和心肌梗死、心力衰竭;其二,脑卒中,如出血性脑卒中、缺血性脑卒中、高血压脑病;其三,大小动脉,如动脉硬化、主动脉夹层;其四,高血压性肾损害,如进展缓慢的小动脉性肾硬化症、恶性小动脉性肾硬化症、慢性肾功能衰竭;其五,眼底,如视网膜动脉硬化、眼底改变。
另外,国家也将高血压的规范化管理列为了重点,康康血压就是希望能够解决高血压人群的需求。要想做明白这件事情,首先要站在患者的角度思考,用户到底需要什么样的服务
通过曾明发的调研发现,高血压主要关心以下几个内容:
第一,血压是否测量准确。高血压患者会想我这个高血压是不是真的高血压?是不是测错了?如果是高血压,能否不要吃药?
第二,高血压如何选择用药。比如我吃这个药,对不对的问题,这个药吃多了,还是吃少了,贵了还是便宜了,以及这样一个高血压状态,会不会产生媒体上经常报道的致死致残的情况?
动态血压计:实时测量工具+知识宣讲
所以,为了解决用户的需求,曾明发认为首先就要有一套监测的工具。因此最初创业的的时候,他选择从动态血压计入手,目的是解决患者测量疑惑。因为误测的话,对于医生和患者就是一个非常大的伤害。但是血压是否能测量准确,不仅仅是单次的测量跟传统水银血压计比较准确性,更应该通过24小时动态血压监测做一个准确的判断。
实际上,人的血压一天是呈现一个勺子形的“两高一低”,特别是睡觉的时候会低的,那这样一个血压的变化,在传统的医院的检测里是不知道的。仅仅在医院的偶然性和茫然性的情况下,测一两次,3分钟,就判断他是不是高血压,其实是很容易误判的。
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